The Chore War: Using Behavioral Science to Motivate, Not Manipulate

Published on Oct. 14, 2025, 6:46 p.m.

It's a scene that plays out in households across the globe, a low-grade, recurring conflict known as the Chore War. It begins w…

The Hidden Physics of a Perfect Stroll: Deconstructing the Modern All-Terrain Stroller

Published on Sept. 12, 2025, 8:01 a.m.

#### We take for granted that wheels should roll smoothly. But beneath the simple act of pushing a child, a fascinating battle …

The Unseen Senses of Our Toys: How Physics and Psychology Are Reinventing Play

Published on Sept. 11, 2025, 12:51 p.m.

Our homes are filled with silent objects. The chair you’re sitting in, the desk that holds your coffee, the walls around you—th…